Coming weeks I will be participating in the Christmas In July (CIJ) SALE on Etsy.
You will get a 10% discount from July 10th – 20th 2014 when you purchase any item above €20 in my RINARTS shop and any item above €10 in my RINARTSATELIER shop.
Just enter the code CIJ2014RINARTS when checking out after your purchase.
The precise beginnings of the Christmas in July tradition is not very clear, although it is commonly believed that it actually started in Europe, as a way to celebrate Christmas in summer. During the summer months in the northern hemisphere, the weather becomes increasingly warm and many people crave the coolness of winter.
In the southern hemisphere, winter falls in July. Therefore in countries such as Australia, New Zealand and South Africa in order to have Christmas with a winter feel Christmas in July or Midwinter Christmas events are undertaken. However, celebrating Christmas in December, with the rest of the world is by far the more common practice.
But the market opportunity is, undoubtedly, the most plausible reason behind “Christmas in July” celebrations.
Despite it’s rampant commercialization, Christmas in July remains primarily an occasion to remember the northern hemisphere’s snow blanketed Christmas nights. It is a fun way to satisfy the craving for cooler weather and holiday cheer that many people experience during the hottest month of the year.
Read more at http://www.theholidayspot.com/christmas_in_july/history.htm#bdvwvOlFDPxgymY7